Knowing how to utilise social media advertising in the most efficient way for your business can be tricky. However, strong marketing strategies include effective social media advertising. Almost all businesses and brands are taking advantage of social media advertising when it comes to promoting their business.
Depending on your business type, you may decide to select certain social media platforms that are most suitable for your target audience.
What is Social Media Advertising?
Targeted ad campaigns are used in social media advertising to reach target demographics and as a result, enhance your company’s exposure and revenues. Twitter, Instagram, LinkedIn, and Facebook are some of the most popular social advertising networks.
Facebook is the most active social media site across the globe with over 900 million users.
Top Tips for Advertising on Social Media
Here are some top social media advertising tips from the Biddable Media team to steer you in the right direction:
1. Research your audience
Prior to paying for a targeted social ad campaign, research your audience so that you have a better idea of what platforms are most appropriate for you to focus on as well as looking at what content resonates best with your audience. A simple way to do this is to post organically (for free), on your business accounts social media to test the waters and see what content creates the most engagement with your audience. Conversely, if you’re looking for brand exposure, it is important to focus on the number of impressions your content makes on social media.
2. Explore ad opportunities on all social media platforms
Once you have tested the waters on your current social media channels with organic content, looking into the cost and effectiveness of targeted ad campaigns on all of the major social media platforms will give you the knowledge to make informed decisions which are likely to not only suit your target audience but your budget too.
3. Invest in your content
Talking of budgets, investing in your content is key. Invest time and resources into the content you produce to gain exposure and consequently make more money. There is a lot of content to compete with on social media, therefore it’s of paramount importance that you ensure the content you put out is capable of competing with its competitors, or what is the point in paying for advertising?
4. Source expertise
Keeping up social advertising can be incredibly time consuming and frustrating if you’re unsure of how to tap into audiences and analyses results such as engagement and interactions. Therefore, sourcing an expert company such as Biddable Media, will provide businesses with peace of mind as our dedicated ad team drive positive results from social media ad campaigns.
What are the benefits of social media adverts?
There are various advantages to using social media ads, but one of the most significant is the ease with which you can get your brand in front of your target audience. Twitter, Facebook, and Instagram target audiences based on the content they’ve already interacted with.
Commence your social media advertising with Biddable Media
Are you looking to outsource to a trustworthy social media advertising agency? Biddable Media have the expertise and creativity to harness the power of social media ads for your business!